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August 3, 2015 By Mala White, senior manager of committees and conferences. Last year, meet sex app iphone Sex ad the ANAs Multicultural Excellence Awards program broke its submission record and a good portion of the advertising award submissions were designed to appeal to the audiences emotions.
Attempting to connect to their audience with emotions of happiness, sadness, or empathy, advertisers are hoping that appealing to their audiences basic human emotions will gain them brand recognition, brand loyalty, and ultimately, a greater return on investment.
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Take for example ANAs 2014 Grand Prize Winner in the LGBT Category, Honey Maids This is Wholesome campaign. Honey Maid rolled out ad campaigns that appealed to the nuclear, blended, interracial, extended, and same sex families and in doing so elevated itself from being the.
And its paying off. According to IPA dataBANK, which contains 1,400 case studies of successful advertising campaigns, campaigns with purely emotional content performed about twice as well (31 vs. 16) as those with only rational content (and did a little better than those that mixed.