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Both women served until 1970, but Clarenbach's contribution to the growth of NOW became overshadowed by Friedan's celebrity. Clarenbach not only possessed the organizational skills that Friedan lacked, but she was also well connected in academic circles and to a lesser extent in Washington, D.C.
A major spokesperson for the modern women's movement, and a founder of NOW, was author Betty Friedan. In the early 1960s, she lost her job as a newspaper reporter following a second maternity leave and turned to writing articles for women's magazines on a freelance.
Not only did this tactic prove unsuccessful in controlling media coverage, it hurt the group's standing in the gay community. Other feminist groups that emerged in the 1960s were more radical and not as circumspect.
In the postwar years, the significant presence of women in the workforce became accepted, but many women found their efforts at career advancement thwarted by gender discrimination, encountering the so-called "glass ceiling." As the 1960s began, women were once again spurred to take action and.
Political pressure from women had achieved limited success with President Kennedy, who was compelled to establish a President's Commission on the Status of Women after failing to appoint more than a token number of women to his administration.